*Aaron Fry, Parsons School of Design, USA
\nRhea Alexander, Parsons School of Design, USA
\nJochen Schweitzer, University of Technology Sydney, Australia
\nMark Randall, Parsons School of Design, USA
\nCharlotta Windahl, University of Auckland, New Zealand
\n*contact:\u00a0frya@newschool.edu<\/p>\n
In an article written seventeen years ago, pioneering management theorist Peter Drucker prophetically wrote, \u201cIn the next society, the biggest challenge for the large company\u2014especially for the multinational\u2014may be its social legitimacy: its values, its mission, its vision. Increasingly, in the next society’s corporation, top management will, in fact, be the company. Everything else can be outsourced.\u201d (Drucker, 2001). Drucker spoke eloquently about knowledge economies but he did not predict the current rise of design-driven business innovation or foresee its inroads into large, complex organizations and sectors, from banking, finance and insurance to healthcare and telecommunications.<\/p>\n
Levitt, Drucker et al. maintain that ideas are plentiful whereas it is actionable solutions that are truly impactful. Design-driven business innovation is associated with the disruptive mindset of the start-up, consultancies and agencies or with the Chief Design Officer (CDO) role. However, as design innovation teams move in-house, into the aforementioned large industry sectors, how are we training our design-business graduates to understand and operate innovatively within the complex systems (e.g., outsourced value and supply chains) which constitute these organizations? Does Design-driven business innovation remain something<\/p>\n
of a marginal undertaking in these sectors? Is its promise actually achieving impact?<\/p>\n
The \u201cintegrating within complex systems\u201d panel is devoted to investigating design-driven innovation and innovation education applied to problems of integration, implementation and execution in organizations large and small. Panelists may address how graduates shift from an entrepreneurial to an \u201cintrapreneurial\u201d mindsets or perhaps explore the problems and possibilities of how today\u2019s design innovators work with complexity\u2014for example balancing traditional (legacy) systems with new modes of coordination and organization\u2014toward developing better ways of creating sustainable value.<\/p>\n
Some key questions:<\/p>\n
Indicative References<\/strong><\/p>\n Bock, A., Opsahl, T., George, G. and Gann, D. 2012. \u201cThe Effects of Culture and Structure on Strategic Flexibility during Business Model Innovation\u201d Journal of Management Studies<\/em>.<\/p>\n Accessed 09\/14\/2018, https:\/\/doi.org\/10.1111\/j.1467-6486.2011.01030.x.<\/p>\n Christensen, K. and Conklin, J. 2013. \u201cBuilding a Shared Understanding of Wicked Problems.\u201d In Rotman on Design: The Best on Design Thinking from Rotman Magazine edited by Roger Martin and Karen Christensen, p. 50-66. Toronto: Rotman-UTP Publishing.<\/p>\n Drucker, P. 2001. \u201cWill the corporation survive? Yes, but not as we know it\u201d The Economist,<\/em>\u00a0print edition, special report, Nov 1.<\/p>\n Levitt, Theodore. 2002. \u201cCreativity is Not Enough\u201d Harvard Business Review, <\/em>August 2002. Accessed 09\/14\/2018, https:\/\/hbr.org\/2002\/08\/creativity-is-not-enough<\/a>. Martin, Roger. 2013. \u201cThe Design of Business \u2013 Why Design Thinking is the Next Competitive Advantage.\u201d In Rotman on Design: The Best on Design Thinking from Rotman Magazine<\/em> edited by Roger Martin and Karen Christensen, 14-18. Toronto: Rotman-UTP Publishing.<\/p>\n \u2b05\u00a0FULL TRACK LIST<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" *Aaron Fry, Parsons School of Design, USA Rhea Alexander, Parsons School of Design, USA Jochen Schweitzer, University of Technology Sydney, Australia Mark Randall, Parsons School of Design, USA Charlotta Windahl, University of Auckland, New Zealand *contact:\u00a0frya@newschool.edu In an article written seventeen years ago, pioneering management theorist Peter Drucker prophetically wrote, \u201cIn the next society, the… Track 5.c Transformation of Design Entrepreneurship within Complex Systems<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-160","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/designinnovationmanagement.com\/2019\/wp-json\/wp\/v2\/pages\/160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designinnovationmanagement.com\/2019\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/designinnovationmanagement.com\/2019\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/designinnovationmanagement.com\/2019\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designinnovationmanagement.com\/2019\/wp-json\/wp\/v2\/comments?post=160"}],"version-history":[{"count":0,"href":"https:\/\/designinnovationmanagement.com\/2019\/wp-json\/wp\/v2\/pages\/160\/revisions"}],"wp:attachment":[{"href":"https:\/\/designinnovationmanagement.com\/2019\/wp-json\/wp\/v2\/media?parent=160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nMeadows, D. Wright, D. 2008. \u201dThinking in Systems.\u201d Chelsea Green Publishing Company, White River Junction, VT.<\/p>\n