*Yuan Lu, Eindhoven University of Technology, the Netherlands
Tung-Jun, Sung, National Taiwan University of Science and Technology, Taiwan
Bo Gao, Tongji University, China
*contact: Y.Lu@tue.nl


There is increasing recognition of the world growing population of senior citizens, due to the rise in life expectancy and decreased fertility rates. Senior citizens are the most expensive population group for the healthcare system due to the avoidable ageing impact on health degradation. It is therefore necessary to move from the focus on curing to prevention. How can design play an important role to support healthcare prevention for the older adults?
When designing for societal challenges such as healthcare prevention for older adults, products cannot be envisioned for certain market only. It is also about fulfilling the specific needs of the related social groups, the older adults. Design has to be an interdisciplinary approach to create, research, and implement solutions that create better healthcare solutions for older adults. Designers, technology developers, insurance companies, professional healthcare institutions, caregivers, municipalities, families, neighborhoods, and related others have to work together to create the intended solutions.
It is widely recognized that Product-Service System (PSS) is a promising new business creation approach for societal challenges. It provides profit and non-profit organizations with additional approaches to create differentiable innovations and build competitive advantages. It is not about designing product and product interaction only, but empathizes the service-dominant logic. When designing for health prevention for older adults, PSS design has to have profound understanding of the user’s needs, wants, and desires, and also has to adopt a holistic view on value co-creation with internal and external stakeholders together.
Furthermore, the different social, cultural, economic, and political contexts where the older adults live have significant impacts on how these solutions can be designed and implemented. For example, the healthcare experiences in China differs very much from the Netherlands, so are the requirements for healthcare prevention PSS solutions. What can we learn from these differences and design PSS accordingly?
This section is looking for theoretical and practical design research cases for practitioners and researchers to uncover compelling insights, discuss latest developments, and envision future directions for PSS design for healthcare prevention solutions for the ageing society in different social cultural context in order to create better experiences and establish collaboration network.

Indicative References

Lu, Y., Valk, C. A. L., Steenbakkers, J. J. H., Bekker, M. M., Proctor, G. M., Toshniwal, O. & Visser, T. (2017). Co-creating product-service-system with and for the ageing society in different social cultural contexts. Conference Proceedings of the Design Management Academy 2017. Bohemia, E., de Bont, C. & Holm, L. S. (eds.). Hong Kong, Vol. 2, p. 451-469

Lin, M., Tsui, H., Huang, H., Sung, T. (2018). An investigation of health promotion for the elderly: evidence from Shihlin Evergreen University in Taipei, In Next Wave: the 21st dmi: Academic Design Management Conference Proceedings (blz. 1339-1349). Boston: the Design Management Institute.

Gao.B., LV. L,J. 2016. Building Smart Communities in Shanghai with Service Design.20th DMI: Academic Design Management Conference. Boston, USA.