*Jo’Anne Langham, University of Queensland, Australia
Neil Paulsen, University of Queensland, Australia
Ingo Rauth, IE Business School, Madrid
Nina Terrey, University of Canberra, Australia
Darragh Murphy, DUCO, Brazil
Chrystia Chudczak, University of Ottawa, Canada
Convincing a conservative business executive or the management of a public sector department about the value and necessity of design, is not a task for the faint hearted. Although design has become synonymous with innovation, a tool for good leadership and is seen as a critical factor in the success of many high performing organisations, it is still considered by many as a luxury that comes at the expense of stakeholder resources and speed to market. Many organisations must still be persuaded to employ design. Design strategy, or the politics of design, is emerging as a critical issue required to overcome the powerful forces that often inhibit the implementation of good design. Some organisations have attempted to measure design, but it is still an inconclusive practice. How do we make design impact, visible and measurable? How do designers convince decision makers of the tangible and enduring benefits of good design? How do you know that your work is having the desired impact?
This track will explore the theme of transforming business strategy, organisational practice and culture, influencing management decisions and impacting citizens through design evaluation.
• What is the value of design?
• Ways to evaluate and assess the value of design?
• Communicating the value of design
The theme of valuing design is an opportunity to explore how design managers, practitioners and researchers influence decision makers, change culture and bridge difficult political boundaries. We encourage bold stories of the successes and challenges facing designers as strategists.
Bason, C. (2010). Leading public sector innovation: co-creating for a better society. Bristol, UK: Policy Press. Chapter 10
Bason, C. (2017). Leading public design: discovering human-centred governance: Bristol
Hertenstein, J. H., Platt, M. B., & Veryzer, R. W. (2013). What Is “Good Design”?: An Investigation of the Complexity and Structure of Design. Design Management Journal, 8(1), 8-21. doi:10.1111/dmj.12000
Langham, J., & Paulsen, N. (2016). Measuring good design in the public service. Paper presented at the Inflection Point: Design Research Meets Design Practice, Academic Design Management Conference, Boston, USA.
Murphy, D., Murphy-Raulik, G., & Klinar, M. (2018). Business Design Intelligence: Identifying improvement for design management using data analysis. Paper presented at the Next Wave, Academic Design Management Conference, London, UK.
Rae, J. (2016). Design Value Index Exemplars Outperform the S&P 500 Index (Again) and a New Crop of Design Leaders Emerge. Design Management Review, 27(4), 4-11. doi:10.1111/drev.12040