*Juergen Faust, Macromedia University of Applied Sciences, Germany Z
Youngjin Yoo, Case University, USA
Sabine Junginger, Lucerne University of Applied Sciences and Arts, Switzerland
Oliver Szasz, Macromedia University of Applied Sciences, Germany
Angèle Beausoleil , Rotman School of Management, Toronto, Canada
Kerstin Mey, University of Limerick, Ireland
*contact: j.faust@macromedia.de

Looking at the congruity of the disciplines Design and Management positioned between management of design -processes and -projects, but as well framed as ‘Managing as Designing’ (Boland 2004) where designing takes place within the managerial space. Decision processes are following mainly two extreme cultures and philosophies, management and design strategies and in some cases, we see hybrids.

Currently design thinking is hyped as the new management culture if managers are interested in the ‘new’ using fast learned ‘designing processes’ to make decisions.

But designing is not only composed of methodological procedures. Design, so Nigel Cross, has three fields of research, design epistemology, design praxeology and phenomenology.

Therefore, using design thinking as only a practical effort is far too short sided to change the culture of management.

If we don’t look more comprehensive towards the space of managerial decision, addressing epistemological challenges, and the phenomena, the quality of decisions which are made, the impact of using ‘design thinking’ in management is as far away from the impact as it could have.

Discourse is the base of all shaping. This applies to the managerial setting too. Therefore it is important to examine the designing of discourse as a shaping instrument within management (Bruce et al, 2011).

Discourses are not (just) transmitting messages, such discourses are more like language games, when managers are designing, therefore discursive acting, it is argued, shapes work environments and organizations. ‚Discourse is a pervasive tool of management; one might even say that discourse is what managers do.’ (Faust, 2015)

The track looks for position papers and cases which are contributing to the way we know about designing decisions in the managerial space.

Within the session at the conference we try to hold a session that delivers results, so that participants can even extend and rework their papers afterwards.

This track attempts to break the usual conference format to enable a sustained conversation among researchers who want to advance this emerging area of design research and practice. For this reason, participants in this track will be asked to present their paper in a Pecca Kucha (i.e. no more than 10 slides and no more than 20 seconds per slide, see http://www.pechakucha.org) that highlights their papers key points. The remainder of the session time is then used to develop the ideas further in a design charrette.

Indicative References

Avital Michel, Boland Richard J., Cooperrider David L.2008. Designing Information and Organizations with a Positive Lens, Elsevier Ltd

Boland J. Richard, Collopy Fred, Kalle Lyytinen, Yoo Younjin, Managing as Designing: Lessons for Organization Leaders from the Design Practice of Frank O. Gehry, Design Issues Volume 24 | Issu 1 | Winter 2008 p.10-25

Boland, Richard J., and Fred Collopy. 2004. Managing as Designing . Edited by Richard J Boland and Fred Collopy. Stanford: Stanford Business Books.

Bruce, B. C., Connell, J. M., Higgins, C. And Mahoney, J. T. (2011) ‘The Discourse of Management and the Management of Discourse‘, International Journal of Strategic Change Management, Vol. 3 (1-2), pp. 141-154

Faust, Juergen, 2015. Discursive Designing Theory – Towards a Theory of Designing Design, PhD dissertation, University of Plymouth, Faculty of Arts and Humanities, Plymouth, 2015-01-27, http://hdl.handle.net/10026.1/3210

Perelman, Leslie C. ‘The Two Rhetorics: Design and Interpretation in Engineering and Humanistic Discourse.’ Language and Learning Across the Disciplines Archives 3, no. 2 (July 1999): 1–19.

Simon, H. (1969 [1996]). The sciences of the artificial (3rd Ed.). Cambridge, MA: MIT Press

Sabine Junginger, Juergen Faust, (2016) Designing Business and Management Bloomsbury Academic

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