*Bryan Howell, Brigham Young University, USA
Nile Hatch, Brigham Young University, USA
Neal Bangerter, Imperial College of Science, UK
Chris Mattson, Brigham Young University, USA
Curt Anderson, Brigham Young University, USA
Laura Santamaria, Loughborough University, UK
Fabiane Wolff, Universidade do Vale do Rio dos Sinos/ UNISINOS, Brazil
Cha Chi Teng, Brigham Young University, USA
*contact: bryan.howell@byu.edu

Over that last few decades there has been a significant rise in interest for design-led entrepreneurship and innovation. This has brought about the need to expand on the principles and methods of human-centred design by incorporating knowledge from multiple disciplines such as management, business, and entrepreneurship studies to better equip designers, engineers, and marketing practitioners who strive to create innovative, meaningful and relevant services, business models and experiences.

More often than not, ventures operate under very limited resources, and practitioners are often required to fulfil several roles. The concept of ‘multidisciplinary teams’ widely spread in this sphere – often times bears little resonance in these contexts. Designers possess valuable competencies that can have a significant impact on the venture, especially driving user- and context-centred strategy and processes for the introduction, legitimization and scaling-up stages. However, engaging with these areas of practice requires skills and capacities that overlap traditional disciplinary roles and the boundaries between design and engineering, branding and communications, cultural and behavioural insight, marketing and management strategy are blurred. As educators in design innovation, how do we explore, define and balance interdisciplinary relationships between design, engineering, management, business and entrepreneurship theories, methods, language and models of education?

The Entrepreneurship in Design Education Track seeks submissions that present methods, models, case studies, research, insights and unexpected knowledge in benefits and limitations of design entrepreneurship education.

Indicative References

Glen, R., Suciu, C., & Baughn, C. (2014). The need for design thinking in business schools. Academy of Management Learning & Education,13(4), 653–667. doi:10.5465/amle.2012.0308

Hisrich, R., Peters, M. P., & Shepherd, D. (2012). Entrepreneurship. McGraw-Hill Education.

Huber, F., Peisl, T., Gedeon, S., Brodie, J., & Sailer, K. (2016). Design thinking-based entrepreneurship education: How to incorporate design thinking principles into an entrepreneurship course. Proceedings of the 3E Conference  ECSB Entrepreneurship Education Conference, UK, 4, 1–17.

Muratovski, G. (2015). Paradigm shift: Report on the new role of design in business and society. She-Ji: The Journal of Design, Economics, and Innovation,1(2), 118–139. doi:10.1016/j.sheji.2015.11.002

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