Casablanca Design Management Event

13th February 2018

Morocco as an emergent market in west Africa is concerned about design management. Through history, the country is grounded in arts and crafts. This issue is so important for the country in economic and social terms. In this perspective, a ministry is dedicated to that. Nevertheless, the connection with design management is still emerging. Companies are not aware about design value to drive change and innovation. Nabil EL HILALI Ph.D. as a research professor in innovation and design management at ESCA Ecole de management Casablanca, initiates corporate conference cycle highlighting some specific success stories on design management in order to spread the word of design as innovation catalyst for an emergent economy. In this perspective, ESCA EM is hosting through conferences international designers and companies design consciousness.
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